FOR ADVERTISERS
An Opportunity To See (OTS) represents a single chance for a person traveling within a traffic flow to view an advertisement. It is the standard exposure metric used across the out-of-home advertising industry. OTS reflects verified exposure opportunities based on real traffic conditions, not guaranteed views or unique individuals.
Impressions are estimated using GPS-verified route and time data combined with published traffic volume statistics from state and federal transportation agencies. We calculate exposure based on time spent in live traffic on specific roadway segments, applying conservative visibility adjustments to ensure reporting remains transparent and defensible
Advertisers receive regular reporting throughout the campaign, including route summaries and exposure estimates. Monthly reports provide a full overview of miles driven, corridors traveled, active days, and estimated Opportunities To See (OTS). Additional route visuals and summaries are available upon request
Available routes depend on active trailers and driver lanes. Campaigns may include local, regional, or interstate corridors across major highways, interstates, and urban roadways. Our team works directly with advertisers to recommend trailer routes that align with geographic and demographic objectives.
Campaigns are offered on multi-month commitments, typically starting at six months. Pricing includes production, installation, tracking, and reporting. Terms are structured to provide consistent exposure while allowing advertisers to plan confidently across campaign durations.
TRAILER OWNERS
Trailers must meet size and condition standards suitable for frame installation and operate on consistent, repeatable routes. Drivers must run regular lanes and maintain DOT compliance. All applicants are reviewed before being approved for the network
Drivers are paid a monthly placement fee for participating in an active advertising campaign. Payouts are consistent and do not require changes to normal routes or driving behavior.
No. Drivers retain full control of their equipment and routes. Participation does not require detours, schedule changes, or exclusive commitments beyond the campaign agreement.
Our team handles installation and removal, typically completed during a standard 10-hour reset period at a truck stop or approved location. The process is designed to be simple and non-disruptive to normal operations.
If a driver exits the program, the frame and graphics are removed by our team. The trailer is returned to its original condition, with waterproof rivets reinstalled and no adhesives, residue, or damage left behind.
In the event of damage, reach out to one of our associates and we will schedule a time to make any repairs or reinstalls- this is a cost we take on ourselves. No risk to driver.
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